Make a simple and clear introduction of your app. Try to present your application as succinctly and clearly as possible, highlighting its usefulness, competitive advantages and with download links on Google Play Store and Apple Store. This page is supposed to make people want to download your application so it must be convincing!

Ex : Whatsapp 

Before creating your Google Ads or Apple Search Ads Campaigns, we will need to determine your advertising goals. Encourage mobile users to download the application or encourage them to use it?

There are different types of campaigns:

• Campaigns for Google Ads applications.
• Search campaigns with application extension in ads. The ad links to a page on the site describing the application, with a link for Android download and another for iOS.
• Remarketing campaigns
• Display campaigns to publicize your application (branding)
• Interest in a mobile application (Rekindle the interest of existing users with ads that contain a deep link redirecting them to certain screens of your mobile application.)
• Apple Search Ads is also a simple and effective way to get your app discovered by placing it at the top of search results on the App Store.

It should be borne in mind that in the third quarter of 2019, Android had 82% of the market for OS in France, followed by iOS, according to data collected by Kantar World Panel.

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover, and the Google Display Network.

Ads can appear on all Google Ads advertising networks, including the following:
– Search network: Google.fr, Google Play and partner sites of the Search Network
– Display Network: within other applications on the AdMob network and on mobile websites
– Youtube

For Android mobile apps, the ads can appear on Google Play as part of the Search Network. On YouTube, we can create a Google Ads campaign of the type “TrueView for the promotion of a mobile application” in order to increase the number of downloads of an application.

Thanks to “Interest in a mobile application” campaigns, we can broadcast personalized ads to mobile users who have already installed your application. These ads, which target current users, encourage mobile users to continue to interact with the application and to use it regularly.

The goal is to measure your number of downloads and check how much you pay for each of them when it comes to a conversion. We then adapt the auctions where this is the most profitable in order to always pay off to maximize your return on investment as much as possible.